What size should a Toast logo and banner be?

Logo at least 230 x 230 pixels, banner at least 1400 x 788. Those minimums are consistent everywhere Toast states them. The file size caps have not been, and one of them still is not.

These are your brand images, not your dish photos. If you are looking for the size of the picture attached to a menu item, that is a different asset with different rules, covered in the Toast menu photo guide.

Twice, and Toast now says so. The 2026-09-28 update to the customization page added this:

After you upload, Toast has you crop the image for both the Card view (16:9) and the Banner view (4:1) before you save. The 1400 x 788 minimum is itself almost exactly 16:9, so the card view can use the whole image. The 4:1 banner view at that width is a strip 1400 x 350, less than half the height. Whatever must survive both crops belongs in the middle band of the frame.

In more places than most operators expect, which is the real argument for treating it as a considered photograph rather than whatever was to hand. Toast states that the banner image on the Restaurant Info page, under Takeout and Delivery, "appears in the Toast Local app, Online Ordering, loyalty sign-up, email sign-up, and email campaigns".

The logo travels too. Toast says it appears as your thumbnail when a guest browses nearby restaurants in the Toast Local app, and "on the top of the Toast App, online ordering, and loyalty sign-up".

So one banner and one logo carry your storefront across a browse list, an ordering page, two sign-up forms and your email campaigns. That is a wider surface than any single dish photo on the menu.

Toast publishes its own guidance for this image, and it is more specific than most platforms bother to be. Its recommendations:

That last pair is worth noticing if you have a photographer booked. A warm shot of staff at the pass is a good marketing image and a bad Toast banner, by Toast's own guidance. Brief for a single dish instead.

Yes, and this is the rare case in this library where one file genuinely serves two platforms. Most of these pages end in the opposite conclusion.

The logo minimum is identical on both platforms: 230 x 230. The banner minimums differ by twelve pixels of height at the same width, so exporting to DoorDash's 1400 x 800 satisfies Toast's 1400 x 788 automatically. Export both under 2 MB, because DoorDash is the stricter cap and Toast never objects to a smaller file.

One caveat on the banner. DoorDash states its header renders at 4:1 on web and 16:9 in the app, and Toast now describes the same two shapes for its own banner. So the image is cropped twice on each platform. 1400 x 800 is 1.75:1, which is neither. Keep anything you cannot lose out of the top and bottom of the frame, and out of the far left and right.

Toast publishes no review or approval step for these images, and none appears in the documented upload flow. That is a statement about Toast's documentation, not a guarantee about your account.

You upload the logo and banner yourself in Toast Web's restaurant information section, and, as with menu item photos, the change has to be saved and then published before guests see it. Nothing indicates Toast selects or vets the image for you.

The practical consequence is the same as everywhere else on Toast: no gatekeeper means no safety net. A blurry banner will go live and stay live until someone notices.